by Paul Salmonson | Dec 6, 2016 | Uncategorized
During the holidays, the kitchen is often the epicenter of the home (this can also be said during the other months of the year – who are we kidding?!). And with all those pies being made, turkeys being stuffed, potatoes mashed, and cookies getting decorated,...
by Paul Salmonson | Sep 13, 2015 | News, Uncategorized
We are pleased to announce the opening of our new office headquarters in Scottsdale, AZ. Aterra’s Scottsdale location has been in business since 1999, serving both local and national builders with the lighting and electrical design of their new communities....
by Paul Salmonson | Aug 30, 2015 | News, Uncategorized
In honor of Labor Day, we decided to dig deep and do some of our own research on what makes trades and labor happy in the homebuilding industry. We surveyed several of the top trades in the Phoenix metro area, and asked them questions about their builder...
by Paul Salmonson | Aug 17, 2015 | News, Uncategorized
The most common and powerful trait in any team of highly productive rock stars is undeniably motivation. And though it isn’t easy to instill motivation in others, it is necessary for employee retention, professional growth, satisfaction, and productivity....
by Paul Salmonson | Mar 24, 2015 | Uncategorized
Design. Sell. Document. The process of lighting and electrical option sales in newly built homes SHOULD BE that easy, but somewhere between coordinating with homeowners, designers, electrical contractors, and builders, this process becomes complicated and near...
